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Models / Dongfeng

Dongfeng · Pickup · made in China

Dongfeng Rich 7

DieselPetrol3 versions since 2017
SRI valuation from$27,990to $29,990
Units 2026224Jan–Sep 2026+198.7% vs Jan–Sep 2025
Annual tax from$859.40on the lowest valuation
Total since 2017381last registered Sep 2026
Current versions2with sales in 6 months

SRI valuation: the value SRI assigns to each version to charge the vehicle tax. It is not the dealer’s price, which may include accessories, discounts or different VAT.

01Versions and valuations

Current versions (with sales in the last 6 months) first. The valuation is the most common one among local purchases; direct imports have their own valuation and are counted apart.

Version (as SRI writes it)A year agoAnnual tax
RICH 7 T AC 2.3 CD 4X4 TM DIESEL DieselModel year 2027 · Sep 2026 · 8 direct imports $29,990 $27,990 Sep 2025 124 $979.40
RICH 7 T AC 2.3 CD 4X2 TM DIESEL DieselModel year 2027 · Sep 2026 · 3 direct imports $27,990 $29,999 Sep 2025 100 $859.40

02Annual tax

The national vehicle ownership tax on a new vehicle, by month of purchase. How it is worked out.

Due at registration
$326.47

A reference, not an assessment: the amount due is the one SRI shows at registration. Table from art. 5 of the Ley de Reforma Tributaria; the share by months follows Decree 352 (2010).

03Valuation history

SRI valuation of each current version

month by month · dollars

Each version’s most common value; it moves in steps with each model year or SRI update.

  • RICH 7 T AC 2.3 CD 4X4 TM DIESEL
  • RICH 7 T AC 2.3 CD 4X2 TM DIESEL
$27,000$28,000$29,000$30,000May 2025Aug 2025Nov 2025Feb 2026May 2026Aug 2026RICH 7 T AC 2.3 CD 4X4 TM DIESEL $29,990RICH 7 T AC 2.3 CD 4X2 TM DIESEL $27,990May 2025 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $29,999Jun 2025 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $29,999Jul 2025 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $29,999Aug 2025 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $27,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $29,999Sep 2025 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $27,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $29,999Oct 2025 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $27,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $29,999Nov 2025 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $27,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $29,999Dec 2025 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $27,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $29,999Jan 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990Feb 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990Mar 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990Apr 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990May 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990Jun 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990Jul 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990Aug 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990Sep 2026 · RICH 7 T AC 2.3 CD 4X4 TM DIESEL: $29,990 · RICH 7 T AC 2.3 CD 4X2 TM DIESEL: $27,990
Show the values
MonthRICH 7 T AC 2.3 CD 4X4 TM DIESELRICH 7 T AC 2.3 CD 4X2 TM DIESEL
Sep 2026$29,990$27,990
Aug 2026$29,990$27,990
Jul 2026$29,990$27,990
Jun 2026$29,990$27,990
May 2026$29,990$27,990
Apr 2026$29,990$27,990
Mar 2026$29,990$27,990
Feb 2026$29,990$27,990
Jan 2026$29,990$27,990
Dec 2025$27,990$29,999
Nov 2025$27,990$29,999
Oct 2025$27,990$29,999
Sep 2025$27,990$29,999
Aug 2025$27,990$29,999
Jul 2025—$29,999
Jun 2025—$29,999
May 2025—$29,999

04Sales

Units by month

36 months to Sep 2026
010203040Oct 2023: 0 unitsOct 23Nov 2023: 0 unitsDec 2023: 0 unitsJan 2024: 0 unitsFeb 2024: 0 unitsMar 2024: 0 unitsApr 2024: 0 unitsApr 24May 2024: 0 unitsJun 2024: 0 unitsJul 2024: 0 unitsAug 2024: 0 unitsSep 2024: 0 unitsOct 2024: 0 unitsOct 24Nov 2024: 0 unitsDec 2024: 0 unitsJan 2025: 0 unitsFeb 2025: 0 unitsMar 2025: 0 unitsApr 2025: 0 unitsApr 25May 2025: 1 unitsJun 2025: 6 unitsJul 2025: 22 unitsAug 2025: 18 unitsSep 2025: 28 unitsOct 2025: 29 unitsOct 25Nov 2025: 30 unitsDec 2025: 21 unitsJan 2026: 24 unitsFeb 2026: 12 unitsMar 2026: 18 unitsApr 2026: 28 unitsApr 26May 2026: 22 unitsJun 2026: 27 unitsJul 2026: 26 unitsAug 2026: 31 unitsSep 2026: 36 unitsSep 2636
Show the values
MonthUnits
Sep 202636
Aug 202631
Jul 202626
Jun 202627
May 202622
Apr 202628
Mar 202618
Feb 202612
Jan 202624
Dec 202521
Nov 202530
Oct 202529
Sep 202528
Aug 202518
Jul 202522
Jun 20256
May 20251
Apr 20250
Mar 20250
Feb 20250
Jan 20250
Dec 20240
Nov 20240
Oct 20240
Sep 20240
Aug 20240
Jul 20240
Jun 20240
May 20240
Apr 20240
Mar 20240
Feb 20240
Jan 20240
Dec 20230
Nov 20230
Oct 20230

By year

2026: Jan–Sep 2026
01002003002017: 020172018: 02019: 02020: 020202021: 02022: 02023: 220232024: 02025: 1552026: 2242026224
Show the values
YearUnits
20170
20180
20190
20200
20210
20220
20232
20240
2025155
2026224

05Where and who

Province of registration

2026

Where it was registered, not where the buyer lives.

  1. Pichincha127 57%
  2. Guayas46 21%
  3. Azuay16 7%
  4. Manabí14 6%
  5. Chimborazo6 3%
  6. Tungurahua5 2%
  7. Imbabura2 1%
  8. Loja2 1%

Who buys

2026
  1. Individuals127 57%
  2. Companies97 43%

SRI’s file has no names: only whether the buyer is an individual or a company.

06Rivals by valuation

Pickup models whose best-selling version is valued within 15% of $29,990 (RICH 7 T AC 2.3 CD 4X4 TM DIESEL), best sellers over 12 months first.

D-MAXChevrolet · 4,788 in 12 months$29,999 D-MAX HI RIDE CRDI AC 2.0 CDPoerGreat Wall · 4,324 in 12 months$29,990 POER AC 2.0 CD 4X4 TM DIESELHiluxToyota · 1,993 in 12 months$29,999 HILUX 2.7 CD 4X2 TMPickupIsuzu · 1,401 in 12 months$29,990 ISUZU PICKUP RBB AC 3.0 CD 4Wingle 7Great Wall · 1,355 in 12 months$27,990 WINGLE 7 AC 2.0 CD 4X4 TM DITritonMitsubishi · 996 in 12 months$29,990 TRITON GLX HIRIDER AC 2.4 CD

Compare with the D-MAX →