New vehicle market · Ecuador · September 2026

Every new car and its SRI valuation

How many new vehicles are registered in Ecuador, which models, where and at what valuation, month by month since 2017. With the annual tax on each.

358,357new vehicles registeredJan–Sep 2026 · +27.9% vs Jan–Sep 2025

Electrifiedlight, Sep 2026 · +10.9 pts

Made in Chinalight, Jan–Sep 2026 · +8.4 pts

Period

New light vehicles108,873Jan–Sep 2026+44.3% vs Jan–Sep 2025

New motorbikes235,595Jan–Sep 2026+21.3% vs Jan–Sep 2025

New heavy vehicles13,889Jan–Sep 2026+30.5% vs Jan–Sep 2025

Average valuation, light$26,869Jan–Sep 2026−0.1% vs Jan–Sep 2025

Light vehicles: cars, SUVs and pickups. Without vehicles of older model years (see Data). Changes against the same period a year earlier.

01Best sellers

New light vehicles registered in Jan–Sep 2026. The valuation is the cheapest current version’s; the tax is the full annual tax on that valuation.

#	Model		Vs 2025
1	SolutoKia · Car	8,6978.0%	+34.3%	$16,199	$267.96
2	GrooveChevrolet · SUV / jeep	5,2704.8%	+71.2%	$19,592	$403.68
3	SonetKia · SUV / jeep	4,1793.8%	+55.0%	$19,490	$399.60
4	D-MAXChevrolet · Pickup	3,3713.1%	−17.7%	$29,999	$979.94
5	PoerGreat Wall · Pickup	2,7622.5%	+9.2%	$27,990	$859.40
6	Yuan ProBYD · SUV / jeep	2,1962.0%	+163.6%	$25,990	Exempt
7	SportageKia · SUV / jeep	1,9501.8%	+8.3%	$29,999	$979.94
8	TucsonHyundai · SUV / jeep	1,8971.7%	+10.0%	$28,792	$907.52
9	FronxSuzuki · SUV / jeep	1,6511.5%	+10.6%	$21,990	$519.50
10	SeltosKia · SUV / jeep	1,6481.5%	−0.8%	$26,499	$769.94
11	Arrizo 5 ProChery · Car	1,6391.5%	+78.9%	$16,490	$279.60
12	Grand I10Hyundai · Car	1,6091.5%	+34.6%	$15,699	$250.97
13	NiroKia · Car	1,5481.4%	+821.4%	$28,499	$889.94
14	HiluxToyota · Pickup	1,5401.4%	+49.5%	$29,999	$979.94
15	CretaHyundai · SUV / jeep	1,4981.4%	+25.9%	$19,999	$419.96
16	Glory 560DFSK · SUV / jeep	1,4691.3%	+76.1%	$19,990	$419.60
17	Tiggo 2 ProChery · SUV / jeep	1,2781.2%	+10.0%	$13,592	$187.76
18	PickupIsuzu · Pickup	1,2091.1%	+4,550.0%	$29,990	$979.40
19	Tiggo 4 ProChery · SUV / jeep	1,1781.1%	+41.2%	$18,990	$379.60
20	Wingle 7Great Wall · Pickup	1,0881.0%	+33.2%	$26,490	$769.40
21	T-CROSSVolkswagen · SUV / jeep	1,0521.0%	+1.8%	$19,990	$419.60
22	Haval H6Great Wall · SUV / jeep	1,0170.9%	+292.7%	$27,990	$859.40
23	CaptivaChevrolet · SUV / jeep	1,0100.9%	+124.4%	$27,599	$835.94
24	ZSMG · SUV / jeep	1,0060.9%	+208.6%	$15,992	$259.76
25	X70FLJetour · SUV / jeep	9890.9%	+409.8%	$19,990	$419.60

02Month by month

Registrations

Light vehicles
Motorbikes

Show the values

Month	Light vehicles	Motorbikes	Heavy vehicles
Sep 2026	14,563	29,148	1,956
Aug 2026	13,813	27,519	1,650
Jul 2026	13,253	30,078	1,678
Jun 2026	12,595	29,989	1,705
May 2026	11,483	30,358	1,538
Apr 2026	12,279	26,877	1,661
Mar 2026	12,255	22,748	1,572
Feb 2026	9,247	14,334	1,029
Jan 2026	9,385	24,544	1,100
Dec 2025	11,326	22,876	1,881
Nov 2025	11,209	27,398	1,260
Oct 2025	10,356	24,152	1,356
Sep 2025	9,865	23,674	1,371
Aug 2025	9,057	22,018	1,032
Jul 2025	10,048	23,602	1,378
Jun 2025	8,806	22,253	1,054
May 2025	8,547	24,808	1,570
Apr 2025	8,201	22,470	1,039
Mar 2025	7,609	18,406	1,114
Feb 2025	6,746	18,140	1,202
Jan 2025	6,548	18,828	881
Dec 2024	8,386	18,674	1,100
Nov 2024	7,584	20,981	917
Oct 2024	7,505	17,309	888
Sep 2024	7,356	17,176	911
Aug 2024	8,035	18,000	958
Jul 2024	7,812	18,423	1,021
Jun 2024	7,360	18,231	935
May 2024	7,427	21,323	850
Apr 2024	7,122	19,010	922
Mar 2024	12,282	16,658	1,095
Feb 2024	7,844	14,652	879
Jan 2024	7,746	12,527	888
Dec 2023	9,122	14,039	876
Nov 2023	9,822	19,752	920
Oct 2023	9,889	17,192	878
Sep 2023	9,739	17,096	910
Aug 2023	10,238	17,193	946
Jul 2023	9,673	16,282	949
Jun 2023	10,798	16,359	1,134
May 2023	10,250	19,614	1,096
Apr 2023	10,197	15,013	984
Mar 2023	11,799	15,267	1,282
Feb 2023	9,572	12,981	1,011
Jan 2023	8,654	13,766	981
Dec 2022	10,965	14,146	1,018
Nov 2022	11,525	17,806	994
Oct 2022	10,219	15,513	976
Sep 2022	11,929	15,484	1,253
Aug 2022	11,101	16,240	1,024
Jul 2022	10,429	15,054	931
Jun 2022	9,384	15,551	841
May 2022	9,966	18,468	964
Apr 2022	9,763	15,846	930
Mar 2022	10,221	14,944	953
Feb 2022	8,654	12,201	1,124
Jan 2022	6,926	13,262	813
Dec 2021	9,674	13,995	936
Nov 2021	9,522	15,980	799
Oct 2021	9,223	13,264	853
Sep 2021	10,100	14,384	1,008
Aug 2021	9,197	15,012	814
Jul 2021	9,422	15,082	811
Jun 2021	9,389	16,425	898
May 2021	7,042	13,878	692
Apr 2021	7,398	12,614	747
Mar 2021	8,255	12,286	802
Feb 2021	6,754	11,326	724
Jan 2021	7,626	10,988	716
Dec 2020	8,534	12,095	801
Nov 2020	8,211	13,794	979
Oct 2020	8,257	12,725	831
Sep 2020	7,196	13,506	867
Aug 2020	6,314	14,819	750
Jul 2020	6,539	15,420	763
Jun 2020	4,960	14,438	605
May 2020	1,973	6,231	260
Apr 2020	471	1,413	58
Mar 2020	3,753	5,512	356
Feb 2020	8,364	10,723	639
Jan 2020	8,700	11,486	751
Dec 2019	10,053	13,073	868
Nov 2019	9,950	13,626	844
Oct 2019	9,288	12,544	709
Sep 2019	9,799	12,239	852
Aug 2019	10,439	11,900	840
Jul 2019	11,035	13,932	833
Jun 2019	10,975	12,014	771
May 2019	10,412	13,346	830
Apr 2019	10,931	13,461	791
Mar 2019	9,374	9,460	727
Feb 2019	9,606	10,208	793
Jan 2019	9,338	10,558	744
Dec 2018	10,841	9,434	943
Nov 2018	10,771	13,002	784
Oct 2018	10,609	12,050	971
Sep 2018	10,089	10,299	743
Aug 2018	10,655	11,433	781
Jul 2018	10,618	11,295	702
Jun 2018	11,485	11,671	775
May 2018	10,738	13,018	762
Apr 2018	10,206	11,197	681
Mar 2018	10,798	9,484	685
Feb 2018	8,601	7,784	567
Jan 2018	10,170	10,039	619
Dec 2017	10,565	8,200	770
Nov 2017	9,765	10,551	795
Oct 2017	8,937	8,812	737
Sep 2017	8,872	8,384	674
Aug 2017	8,130	8,421	738
Jul 2017	9,025	8,547	706
Jun 2017	8,716	8,004	583
May 2017	6,965	8,665	415
Apr 2017	6,662	6,472	479
Mar 2017	6,742	6,554	386
Feb 2017	5,276	5,002	320
Jan 2017	4,206	5,622	302

03Electrification and origin

Electrification of light vehicles

% of light vehicles by month

Hybrids
Electric

Show the values

Month	Hybrids	Electric
Sep 2026	21.3%	12.6%
Aug 2026	23.5%	14.8%
Jul 2026	21.8%	7.9%
Jun 2026	19.9%	11.9%
May 2026	18.5%	8.0%
Apr 2026	19.6%	7.3%
Mar 2026	19.4%	7.4%
Feb 2026	19.0%	7.2%
Jan 2026	17.6%	6.3%
Dec 2025	15.7%	6.1%
Nov 2025	17.5%	5.9%
Oct 2025	15.0%	4.9%
Sep 2025	17.5%	5.4%
Aug 2025	14.9%	4.1%
Jul 2025	14.0%	4.2%
Jun 2025	15.4%	4.2%
May 2025	14.4%	3.4%
Apr 2025	13.1%	3.8%
Mar 2025	13.4%	2.4%
Feb 2025	14.7%	3.5%
Jan 2025	14.2%	3.4%
Dec 2024	11.8%	2.8%
Nov 2024	12.8%	2.8%
Oct 2024	12.5%	2.6%
Sep 2024	11.8%	2.4%
Aug 2024	11.2%	2.0%
Jul 2024	11.1%	2.3%
Jun 2024	11.2%	2.1%
May 2024	11.4%	2.0%
Apr 2024	12.0%	1.7%
Mar 2024	11.0%	1.6%
Feb 2024	11.3%	2.3%
Jan 2024	10.7%	3.0%
Dec 2023	11.4%	1.6%
Nov 2023	12.1%	2.4%
Oct 2023	9.7%	3.0%
Sep 2023	8.9%	1.3%
Aug 2023	7.9%	0.8%
Jul 2023	8.8%	0.5%
Jun 2023	7.1%	1.2%
May 2023	6.8%	1.5%
Apr 2023	5.7%	1.3%
Mar 2023	5.4%	2.4%
Feb 2023	6.0%	0.8%
Jan 2023	5.7%	0.6%
Dec 2022	4.4%	0.5%
Nov 2022	5.1%	0.3%
Oct 2022	3.9%	0.6%
Sep 2022	4.3%	0.2%
Aug 2022	4.7%	0.3%
Jul 2022	5.8%	0.2%
Jun 2022	6.9%	0.3%
May 2022	7.2%	0.4%
Apr 2022	4.4%	0.2%
Mar 2022	3.7%	0.1%
Feb 2022	4.6%	0.1%
Jan 2022	4.6%	0.2%
Dec 2021	5.6%	0.2%
Nov 2021	5.4%	0.5%
Oct 2021	3.7%	0.1%
Sep 2021	4.6%	0.1%
Aug 2021	3.2%	0.1%
Jul 2021	2.2%	0.1%
Jun 2021	3.6%	0.1%
May 2021	1.9%	0.1%
Apr 2021	2.3%	0.2%
Mar 2021	2.1%	0.1%
Feb 2021	2.1%	0.4%
Jan 2021	2.2%	0.2%
Dec 2020	2.1%	0.2%
Nov 2020	1.4%	0.3%
Oct 2020	1.1%	0.2%
Sep 2020	1.0%	0.2%
Aug 2020	1.0%	0.1%
Jul 2020	1.4%	0.2%
Jun 2020	1.5%	0.2%
May 2020	1.4%	0.1%
Apr 2020	0.6%	0.0%
Mar 2020	0.8%	0.1%
Feb 2020	1.0%	0.2%
Jan 2020	1.1%	0.1%
Dec 2019	1.1%	0.0%
Nov 2019	1.1%	0.1%
Oct 2019	1.1%	0.0%
Sep 2019	1.0%	0.0%
Aug 2019	1.2%	0.0%
Jul 2019	1.0%	0.1%
Jun 2019	1.2%	0.0%
May 2019	1.3%	0.1%
Apr 2019	1.0%	0.0%
Mar 2019	0.6%	0.0%
Feb 2019	0.9%	0.0%
Jan 2019	0.9%	0.0%
Dec 2018	1.1%	0.2%
Nov 2018	0.8%	0.1%
Oct 2018	0.8%	0.0%
Sep 2018	1.5%	0.0%
Aug 2018	3.3%	0.0%
Jul 2018	2.6%	0.2%
Jun 2018	2.4%	0.0%
May 2018	2.2%	0.1%
Apr 2018	2.8%	0.2%
Mar 2018	2.4%	0.1%
Feb 2018	2.2%	0.0%
Jan 2018	2.8%	0.0%
Dec 2017	2.9%	0.2%
Nov 2017	2.8%	0.1%
Oct 2017	4.1%	0.1%
Sep 2017	3.8%	0.1%
Aug 2017	2.1%	0.0%
Jul 2017	3.5%	0.4%
Jun 2017	2.2%	0.1%
May 2017	4.9%	0.1%
Apr 2017	1.8%	0.2%
Mar 2017	2.2%	0.1%
Feb 2017	2.2%	0.2%
Jan 2017	2.4%	0.2%

Electric cars and hybrids, model by model →

Light vehicles made in China

% by year · 2026 to Sep

Show the values

Year	Made in China
2017	8.7%
2018	12.6%
2019	19.2%
2020	25.4%
2021	31.8%
2022	37.0%
2023	35.4%
2024	37.3%
2025	47.8%
2026	55.7%

04Prices

Light vehicles by valuation band

Jan–Sep 2026 · thousands of dollars

The most common band, $15,000 to $19,999, holds 40% of light vehicles.

Show the values

Valuation (USD thousands)	Light vehicles
0	2
5	31
10	2,196
15	43,931
20	13,242
25	30,170
30	4,811
35	4,797
40	1,841
45	3,330
50	562
55	1,756
60+	2,204

05Brands and cantons

Brands, light vehicles

Jan–Sep 2026 · units and share

Kia19,887 18.3%
Chevrolet12,201 11.2%
Great Wall6,639 6.1%
Toyota6,114 5.6%
Hyundai6,053 5.6%
Chery5,887 5.4%
BYD4,186 3.8%
Suzuki3,993 3.7%
Dongfeng3,795 3.5%
DFSK3,396 3.1%
Jetour2,781 2.6%
JAC2,612 2.4%

All brands →

Canton of registration

light vehicles, Jan–Sep 2026

Quito37,576 34.5%
Guayaquil28,581 26.3%
Ambato7,106 6.5%
Cuenca6,637 6.1%
Pedro Vicente Maldonado3,102 2.8%
Ibarra2,690 2.5%
San Miguel de los Bancos2,407 2.2%
Riobamba2,294 2.1%
Paute1,927 1.8%
Rumiñahui1,711 1.6%
Loja1,708 1.6%
Puerto Quito1,486 1.4%

Where vehicles are registered, not where buyers live. For motorbikes, General Antonio Elizalde (Bucay) records 49,348 registrations in 2025 with very few inhabitants: distributors register there.

06Valuations and motorbikes

Valuations that changed

Jul 2026–Sep 2026

12 changes in three months: current versions with a valuation different from their previous sale of the same model year.

Version	Before	Now
30083008 ALLURE AC 1.6 5P 4X2 TA · model year 2025 · Sep 2026	$39,990	$31,992
MarvelMG MARVEL R AC 5P 4X2 TA EV · model year 2025 · Sep 2026	$41,990	$33,592
H380H380 AC 2.0 5P 4X2 TA · model year 2025 · Sep 2026	$24,669	$19,736
X-TRAILX-TRAIL EPOWER EXCLUSIVE AC 5P 4X4 TA EV · model year 2025 · Aug 2026	$51,990	$37,592
#3#3 HC PRO AC 5P 4X2 TA EV · model year 2025 · Aug 2026	$39,990	$31,992
T5T5 LUXURY AC 1.5 5P 4X2 TA · model year 2025 · Aug 2026	$19,990	$15,992
UNETA U AC 5P 4X2 TA EV · model year 2025 · Aug 2026	$31,990	$25,592
SaveiroSAVEIRO CABINA SIMPLE TRENDLINE AC 1.6 CS 4X2 TM · model year 2025 · Jul 2026	$18,990	$15,192

All changes →

Best-selling motorbikes

Jan–Sep 2026

Motorbikes are 66% of all new registrations.

Model	Units	Valuation from
DY150Daytona	9,555	$882
XY150-15Shineray	9,125	$1,013
DY200Daytona	7,994	$996
TKTuko	7,125	$1,209
XY125-30AShineray	6,902	$1,004
DY250Daytona	6,366	$1,306
IronmaxShineray	3,711	$955
JediSHM	3,535	$1,004

All motorbikes →