SRI valuation: the value SRI assigns to each version to charge the vehicle tax. It is not the dealer’s price, which may include accessories, discounts or different VAT.
01Versions and valuations
Current versions (with sales in the last 6 months) first. The valuation is the most common one among local purchases; direct imports have their own valuation and are counted apart.
Version (as SRI writes it)
A year ago
Annual tax
KONA SX2 L AC 1.6 5P 4X2 TA HYBRID HybridModel year 2026 · Sep 2026
$26,740
—
65
$784.40
KONA SX2 GLS AC 1.6 5P 4X2 TA HYBRID HybridModel year 2025 · Jun 2026 · 2 direct imports
$23,992
$29,990 Sep 2025
47
$619.60
KONA SX2 GL AC 1.6 5P 4X2 TA HYBRID HybridModel year 2026 · Jul 2026
$27,740
$27,740 Sep 2025
4
$844.40
KONA AC 1.6 5P 4X2 TA HYBRID HybridDirect imports only · no recent sales · 1 direct imports
—
—
1
—
02Annual tax
The national vehicle ownership tax on a new vehicle, by month of purchase. How it is worked out.
Due at registration
$261.47
A reference, not an assessment: the amount due is the one SRI shows at registration. Table from art. 5 of the Ley de Reforma Tributaria; the share by months follows Decree 352 (2010).
03Valuation history
SRI valuation of each current version
month by month · dollars
Each version’s most common value; it moves in steps with each model year or SRI update.
KONA SX2 L AC 1.6 5P 4X2 TA HYBRID
KONA SX2 GLS AC 1.6 5P 4X2 TA HYB…
KONA SX2 GL AC 1.6 5P 4X2 TA HYBR…
Show the values
Month
KONA SX2 L AC 1.6 5P 4X2 TA HYBRID
KONA SX2 GLS AC 1.6 5P 4X2 TA HYBRID
KONA SX2 GL AC 1.6 5P 4X2 TA HYBRID
Sep 2026
$26,740
$23,992
$27,740
Aug 2026
$26,740
$23,992
$27,740
Jul 2026
$26,740
$23,992
$27,740
Jun 2026
$26,740
$23,992
$22,192
May 2026
$26,740
$29,990
$22,192
Apr 2026
$26,740
$29,990
$22,192
Mar 2026
$26,740
$29,990
$22,192
Feb 2026
$26,740
$29,990
$22,192
Jan 2026
$26,740
$29,990
$27,740
Dec 2025
—
$29,990
$27,740
Nov 2025
—
$29,990
$27,740
Oct 2025
—
$29,990
$27,740
Sep 2025
—
$29,990
$27,740
Aug 2025
—
$29,990
$27,740
Jul 2025
—
$29,990
$27,740
Jun 2025
—
$29,990
$27,740
May 2025
—
$29,990
$27,740
Apr 2025
—
$29,990
$27,740
Mar 2025
—
$29,990
$27,740
Feb 2025
—
$29,990
$27,740
Jan 2025
—
$29,990
$27,740
Dec 2024
—
$29,990
$27,740
Nov 2024
—
$29,990
$27,740
Oct 2024
—
$29,990
$27,740
Sep 2024
—
$29,990
$27,740
Aug 2024
—
$29,990
$27,740
Jul 2024
—
$29,990
$27,740
Jun 2024
—
$29,990
$27,740
May 2024
—
$29,990
$27,740
Apr 2024
—
$29,990
$27,740
Mar 2024
—
$29,990
$27,740
Feb 2024
—
$29,990
$27,740
Jan 2024
—
$29,990
$27,740
Dec 2023
—
$29,990
$27,740
Nov 2023
—
$29,990
$27,740
Oct 2023
—
$29,990
$27,740
Sep 2023
—
$27,740
$27,740
04Sales
Units by month
36 months to Sep 2026
Show the values
Month
Units
Sep 2026
2
Aug 2026
0
Jul 2026
2
Jun 2026
1
May 2026
13
Apr 2026
25
Mar 2026
17
Feb 2026
23
Jan 2026
34
Dec 2025
23
Nov 2025
43
Oct 2025
27
Sep 2025
37
Aug 2025
28
Jul 2025
22
Jun 2025
29
May 2025
19
Apr 2025
17
Mar 2025
19
Feb 2025
18
Jan 2025
33
Dec 2024
10
Nov 2024
16
Oct 2024
9
Sep 2024
0
Aug 2024
1
Jul 2024
4
Jun 2024
8
May 2024
11
Apr 2024
10
Mar 2024
7
Feb 2024
6
Jan 2024
11
Dec 2023
49
Nov 2023
48
Oct 2023
18
By year
2026: Jan–Sep 2026
Show the values
Year
Units
2017
0
2018
3
2019
5
2020
3
2021
54
2022
258
2023
227
2024
93
2025
315
2026
117
05Where and who
Province of registration
2026
Where it was registered, not where the buyer lives.
Pichincha59 50%
Guayas30 26%
Azuay9 8%
Tungurahua8 7%
Loja4 3%
Chimborazo3 3%
Manabí2 2%
Imbabura1 1%
Who buys
2026
Individuals97 83%
Companies20 17%
SRI’s file has no names: only whether the buyer is an individual or a company.
Colours
2026
Grey26 22%
White22 19%
Silver19 16%
Blue18 15%
Red12 10%
Black12 10%
06Rivals by valuation
SUV / jeep models whose best-selling version is valued within 15% of $26,740 (KONA SX2 L AC 1.6 5P 4X2 TA HYBRID), best sellers over 12 months first.